Category: Marketing
-
Nobody asks whether the lake is clean. Three years of data say it is.
I grew up on Lake Superior, which is a strange thing to say to anyone who has not swum in it. The water is cold enough that you lose your breath on entry and you spend the first ten seconds deciding whether this was a mistake. It never was. You warm up, you stop noticing,…
-
Solving the Marketplace Cold-Start Problem: A Product Marketing Playbook for Two-Sided Platforms
How Lake.com activated supply through partner-led growth—and what it reveals about breaking the chicken-and-egg cycle The Idea in Brief Every entrepreneur building a two-sided marketplace confronts the same existential dilemma. Travelers won’t book accommodations on a platform with limited inventory. Property owners won’t list their homes on a platform with no traffic. It’s the business…
-
How We 5x’d Our Brand’s Organic Traffic and Took the Lead in AI Search
In a stunning shake-up of the vacation rental landscape, Lake.com has surged past Airbnb and Vrbo to become the most cited brand in AI-generated travel recommendations across the United States. With its citation share skyrocketing from 8.6% to 35.0% by July 2025, Lake is now the go-to source for travelers seeking lakeside stays—dominating key categories…