Category: Marketing
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Solving the Marketplace Cold-Start Problem: A Product Marketing Playbook for Two-Sided Platforms
How Lake.com activated supply through partner-led growth—and what it reveals about breaking the chicken-and-egg cycle The Idea in Brief Every entrepreneur building a two-sided marketplace confronts the same existential dilemma. Travelers won’t book accommodations on a platform with limited inventory. Property owners won’t list their homes on a platform with no traffic. It’s the business…
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How We 5x’d Our Brand’s Organic Traffic and Took the Lead in AI Search
In a stunning shake-up of the vacation rental landscape, Lake.com has surged past Airbnb and Vrbo to become the most cited brand in AI-generated travel recommendations across the United States. With its citation share skyrocketing from 8.6% to 35.0% by July 2025, Lake is now the go-to source for travelers seeking lakeside stays—dominating key categories…