Category: Product Development
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Travelers get conversational: search and discovery habits are changing. Are online travel agencies ready?
AI chat is becoming the front door to travel. As booking windows compress and platform shares shift, the winners will redesign the end‑to‑end journey around dialog—not clicks. Why this matters now Across U.S. short‑term rentals, demand is volatile, and the planning clock is ticking faster. In Q2 2025, forward occupancy slipped, down 6% for August…
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How We Increased Voices.com’s Conversion Rate by 400%—And What You Can Learn From It
In the early days of scaling Voices.com, we faced a universal challenge: turning interest into action. Our platform—an online marketplace connecting voice talent with businesses—was gaining traction, yet our conversion rate was stuck below 5%. We knew we were onto something powerful, but something was broken in the customer journey. In 2009, we partnered with…
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Mobile Optimization: How We Increased Revenue by 180% with Responsive Design
At Voices.com, we recognized early on that mobile wasn’t just another channel—it was becoming the channel. As a B2B e-commerce platform serving clients like ABC, Google, and Microsoft, the shift in user behavior toward mobile devices presented both a challenge and an opportunity. By 2013, mobile traffic to our site had increased significantly, but conversions…
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How We Grew Mobile Transactions by 140% with Responsive Design
At Voices.com, we connect businesses with professional voice talent around the world. From e-learning modules to video game characters to interactive voice response systems, our marketplace serves clients of every size—from Fortune 500s to startups. And while the quality of a voice can evoke emotion and spark imagination, the digital experience surrounding that voice must…
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Overcoming Technical Speed Bumps to Reach the Next Stage of Growth
In every entrepreneurial journey, there are familiar stages—ideation, prototype, beta release, product launch, product-market fit, and, if all goes well, scaling toward maturity. Each stage brings its own set of challenges, and each requires a different kind of leadership, decision-making, and adaptability. At Lake, we’ve recently passed a pivotal milestone: product-market fit. We’ve built a…
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The Lounge is Closed—Now What? Seizing the $5.7B Opportunity in Airport Hospitality Tech
Executive Summary When a beloved airport lounge app was acquired and shut down by a Fortune 500 company, a void emerged in the travel tech ecosystem. That closure didn’t just remove a digital utility—it disrupted the way frequent flyers around the world prepared, relaxed, and worked while in transit. As a seasoned entrepreneur and frequent…